Business Fundamentals - Bikes

The Business Fundamentals - Bikes simulation covers all the fundamentals of business. It hits upon the essence of each discipline without getting bogged down in the details. Business Fundamentals - Bikes will give students a taste of business, something to excite them about choosing business as a major.

Because the simulation is highly integrated, it provides an ideal platform from which instructors can discuss and illustrate the business management fundamentals.

The Business Fundamentals - Bikes simulation is similar to Business Primer, but it includes more detail in the marketing and manufacturing modules.


The simulation covers all the fundamentals of business, including:

  • Marketing
  • Digital Marketing
  • Distribution
  • Sales
  • Human Resources
  • Manufacturing
  • Finance and Accounting


In the Business Fundamentals - Bikes simulation, your students are provided with the seed capital to start up their business. They will have limited financial resources and complete accounting responsibility. They will build a production facility, open sales offices, hire sales staff, design products and advertising campaigns. They will prepare demand projections, set the production capacity and schedule the production of their brands. As the exercise progresses, they can introduce improved products with new technology and expand their distribution and production capacity in order to maximize their performance.
target courses

Target courses

Introductory courses in business.

time frame

Time frame

4 rounds, each round taking 30 to 60 min per student.



Grading is based on the balanced scorecard that measures all aspects of the business.

Play options

Your students can compete against their peers. The ability to play against computer-generated opponents will be available at a later time and is also currently available in the previous Business Fundamentals - Computers version of the simulation.


English - "Play against Peers"

styling space


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