Strategic Management Bikes

The Strategic Management Bikes simulation lets your students experience the management of a business strategy in a competitive, yet safe virtual business environment. Just like in the real business world, your students will assess the market and evaluate various business opportunities. They will develop the initial business strategy and launch their new firm.

Over the course of several decision periods, your students will learn to make adjustments to their strategy as they react to the customer feedback, constantly changing market conditions and increasing competitive pressures. Your students’ goal is to build a profitable new business, in a fast-paced business environment where innovation is essential, customers are demanding, and competition is fierce..


This strategy game exposes your students to all the functional areas of business including:

  • Strategic planning and management
  • Brand Design
  • Pricing
  • Ad Design & Media Placement
  • Internet Marketing
  • Sales Force Management
  • Human Resource Management
  • Production Development
  • Accounting
  • Finance
  • Pitching To Investors
  • Learning to pivot in response to market surprises


In the Strategic Management Bikes simulation, your students provide the seed capital to start-up an innovative new product line. Your class will be tasked to develop a new, niche market - 3D printed, carbon fiber bikes. These bikes are light, strong, and very affordable. And, they can be customized to each customer’s physical and performance requirements.
Another game changer is that 3D printers enable made-to-order production. Therefore, there is no need to hold inventory anywhere in the supply chain, and the costs to finance and store it are eliminated.
Your students will have limited financial resources and complete accounting responsibility. They will design brands and develop advertising and internet marketing campaigns. They will open up distribution channels and build a production facility. They will hire workers and decide on the compensation packages, deal with demand projections, and the basics of production scheduling.
After a test marketing phase, your students can pitch to outside investor for additional funding. They can invest this money in new R&D to bring out improved products and expand their distribution and production capacity in order to maximize their business performance.

target courses

Target courses

  • Strategic Management
  • Business Policy
  • Capstone Business Courses
time frame

Time frame

6 rounds, with each round taking about 2 hours per student.



Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, financial risk, preparedness for the future and wealth.

Play options

Your students can compete against their peers or against the computer.


English. More languages available in the Personal Computers edition.

styling space


Privacy policy | Terms of use | Return policy | System Status | Contact us | ILS logoMarketplace Simulations

MARKETPLACE, MARKETPLACE LIVE, MARKETPLACE SIMULATIONS, MARKETPLACE MICROSIMULATIONS, and the Globe Design are trademarks of Ernest Cadotte and Innovative Learning Solutions, Inc., and may not be used or reproduced without permission.
Ernest R. Cadotte, Copyright © 2021, All rights reserved.

English Español Português